Search Engine Marketing

CornuCopia creates and manages Search Campaigns on the main Search Networks based on its immense experience and its Search teams competence.

Constant optimization and RoI focus are our two principles:

We don’t invest our clients budgets in extraneous ads and keywords

We only invest our clients budgets in measurable RoI

Our search experts go beyond increasing the pure ad and keyword performance into helping our clients to optimize their landing pages search friendly saving avoidable costs.

  • Where do I find my customers?
  • How do I address them?
  • Which campaign type is the best one for my business model?
  • Which budget is necessary to reach my objectives?

These are the most frequently asked questions in the beginning by our clients. In order to address them we dedicate time and effort in the briefing phase, defining which strategy to apply:

Search Campaign or Display Campaign?

Text or Image Ads?

Market coverage or regional targeting?

..are only some examples of an infinitive mix of applicable strategies

CornuCopia thus develops the best strategy by analyzing the objectives, competition, methods and setting customized KPIs to evaluate the RoI.